About
Howdy, I’m Kevin.
Over the years I've discovered I only have about three real skills.
I can write a clean, actionable English sentence.
I’m good with data.
I'm exceptional at Googling things to solve problems.
Over the past 15 years, these three skills have helped me:
Advance up the ranks of a legacy media print publication from Intern to Senior Editor in just 3 years.
Drive digital marketing and brand content innovation at a 75-year-old Italian footwear brand.
Launch and grow a digital, web development & ecommerce agency that served the diverse needs of dozens of unique clients across multiple verticals.
Develop strategy & tactics that has produced year-over-year revenue growth across several ecommerce brands ranging from startup to $10m in annual sales over a multi-year period.
Build my own integrated ecommerce modeling & reporting platform that connects all key DTC datapoints into one clear growth roadmap.
Years of storytelling, curiosity, and learning-by-doing have molded me into a full-stack growth marketer. I've gotten my hands dirty in everything: web development, ecommerce platform management, marketing strategy & execution, automation, funnel development, and more. Most recently, my day-to-day deliverables have required thought leadership and accountability to top-line and bottom-line sales.
Craft Growth Concepts is my latest project. An ultra lean, ultra scrappy growth marketing “agency”, Craft Growth Concepts can be embedded in DTC startups and small businesses in a leadership and executional capacity.
Our goal is simple. We want to see your 6- or 7-figure ecommerce brand achieve profitable 8-figure revenues.
We intimately understand the challenges of businesses at this size. Budgets and bandwidth are always a hurdle. Put efficient marketing systems in place through better technology, gorgeous content, nimble strategy & relentless execution, and we’ll get you to $10m+.
We do this with a level of service you can’t find at a bloated traditional agency.
Looking for someone to drive the bus on you your DTC business? Smash the button below.
Meet the Team
Kevin Luby
Founder
Kevin said alot about himself above…scroll up to learn more.
Taylor Beakley
Growth Creative Lead
Taylor Beakley comes to Craft Growth Concepts with an impressive CV of customer experience and social media marketing work for 8-figure DTC companies like Bloomscape and Lume. She has taken to everything I’ve been able to throw at her. From developing a completely new creative reporting and research platform, to refining our Meta ads design and email marketing templates, to diving head-first into digital media buying, she has quickly become an integral part of this focused and effective micro agency.
Taylor is on her way to becoming a versatile and talented growth marketer. In the short term, she’ll be leading Craft Growth Concepts’ design capabilities, creative strategy efforts, and META media buying. She’ll be working toward onboarding email marketing execution, and then ultimately—if I had to guess—taking on the world.