I recently started using this phrase to describe the content I’m after in 2024. I want our content to work like “word-of-mouth at scale.”

So I’m going all in on selfie-mode video in 2024.

These are the things I want my future self to consider when preparing for Q4 2024. Get ready to eat.

Something changed for me in 2023. For most of the year, the scale of content required to drive growth at DTC businesses completely overwhelmed me. The content demand across channels does not feel like a sustainable reality for small teams.

This is why content is broken for small teams. It’s also how I’m gonna try and fix it.

I’m officially dubbing Q4 2023 “The Longest Black Friday Ever” because I think Q4 promotions will be deep, plentiful, and in your face for many weeks. What’s a marketer to do?

I don’t have all the specifics, but I like the idea of taking this BFCM in a 30 day, then a 90 day interval. Let’s all make a long, challenging marketing period, make it even longer and call it fun!

Introducing Craft Growth Concepts, a new agency for small ecommerce businesses looking to scale.

Starting a business—even if you kinda know how to do it—is hard. But through the process, I’ve learned a few things that have me incredibly excited for what’s to come.

What’s inside:

• How I got here.

• My view of the ecommerce landscape.

• What ecommerce opportunities excite me.

• Inspiration from the last 6 months.